2022 was the year in which cups, tournaments and festivals came back with a vengeance.
BAMA has been involved for a number of years in organising cup competitions for football and handball, as well as alpine, cross-country and biathlon festivals for children across Norway. Following several years of Covid restrictions, we were once more able to help children and young people access life-enhancing sporting experiences.
A total of 42 KIWI BAMA Cup competitions, involving more than 50,000 happy participants, were organised in 2022. This is a fantastic arena for getting the important message about Eat Move Sleep (EMS) across to children of all ages, as well as their parents and guardians. This concept was launched in partnership with the Norwegian Football Association in 2016, with the EAT Foundation on the team too. The goal is to encourage good habits with regard to exercise, getting enough sleep and eating a healthy diet, starting as early as possible.
It is not just on the football pitch that things are happening. We are also working with REMA 1000
on their handball events. A number of cup competitions were organised in 2022, bringing action to sports halls all over Norway. The focus on 5-a-day, fruit and vegetables was very successful. So successful that REMA was nominated for the ‘Memorandum of Understanding Awards 2022’ in the ‘Healthier Marketing’ category by the Norwegian Directorate of Health.
Things are happening on the ski slopes too. The world’s largest alpine festival kicked off in Ål with BAMA on the team. After a two-year break, the 900 or so participants were finally able to strap on their skis and head off downhill. The three hosts from the popular children’s television news programme ‘Supernytt’, Selma Ibrahim, Salamatu Kamara and Tobias Rysstad, were also on the spot to do the ‘BlimE’ dance.
But the alpine festival is not the only winter sports event in which BAMA is involved, with the BAMA Biathlon Festival being held at Liatoppen every year. The festival is the largest of its kind in the world with more than 1,100 participants aged between 10 and 17. Eat Move Sleep ambassadors and biathlon gold medallists Tarjei Bø and Ingrid Landmark Tandrevold were there to bring some celebrity sparkle to the event and present prizes to all the participants.
All the events focus on a love of sport and a healthy lifestyle, and we partner with a variety of sports clubs across Norway, which is a real pleasure. We are cheering you on!