There was a particularly plentiful supply of long-life vegetables, which were much in demand among consumers. Cooperation in the supply chain was good, we dealt with challenges along the way and employed creative measures to sell as much fantastic Norwegian fruit and veg as possible.
In 2022, Norwegian produce accounted for 35.9 per cent of the market, a new record!
It was an amazing season for long-life vegetables like onions, potatoes, carrots and turnips. We had products in stock throughout the spring and into the new season. These products take a lot of the credit for the high proportion of Norwegian produce sold. They were also in great demand with consumers. High costs and interest rate rises led to changes in purchasing choices, making long-life vegetables even more popular. We took a number of steps to adapt to market demand and made some specification changes along the way.
BAMA aims to support Norwegian farmers by encouraging them to increase production and develop new products, and offering good access to the market. Together, we are focusing systematically on research, the development of new varieties and marketing. We are also attempting to extend the growing season for certain products.
During the Norwegian growing season from May to October, for example, Norwegian produce has a market share of over 80 per cent. Over time, this segment has seen better development than imported products. Nor have the prices paid by BAMA to producers ever been higher than in 2022.
Fabulous Norwegian strawberries
Every year, expectations are high for the Norwegian strawberry season. Norwegians love Norwegian strawberries, and for many people they evoke the unique atmosphere of summer. The 2022 season was another good one. There were delicious, bright red strawberries in the shops, and we delivered as agreed throughout the season without encountering major challenges.
In addition, a good market balance meant that total sales of Norwegian products were extremely high. The entire supply chain enjoyed a good season. We have never sold such a large volume of Norwegian produce as we did in 2022.
Working hard for Norwegian produce
The entire supply chain is made up of highly skilled and experienced people. They work extremely hard to enable us to sell as much Norwegian produce as possible, with excellent cooperation throughout the supply chain. Following several years of drought and then the Covid pandemic, inflation and price increases put us to the test in 2022. If there is one thing that this period has taught us, it is that we are great problem solvers. We tackle whatever crops up head-on and find good solutions, whether we are faced with a glut of certain products or have to cancel planned activities owing to a shortfall in stock. Our system stands rock solid on the twin foundations of cooperation and expertise.